What, How and for Whom/WHW
What, How & for Whom (WHW) is a non-profit organisation for visual culture and curators' collective formed in 1999 and based in Zagreb, Croatia. Its members are curators Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, and designer and publicist Dejan Kršić. Since May 2003 WHW has been directing the program of Gallery Nova, city-owned gallery in Zagreb.

WHW's international shows include "What, How & for Whom, on the occasion of 152nd anniversary of the Communist Manifesto" (Association of Croatian Artists, Zagreb, 2000 and Kunsthalle Exnergasse, Vienna, Austria, 2001); "Broadcasting project, dedicated to Nikola Tesla" (Technical Museum, Zagreb, 2002); "Looking Awry" (Apexart, New York, 2003); "Repetition: Pride and Prejudice" (Gallery Nova, Zagreb, 2003); "Side-effects" (Salon of Museum of Contemporary Art, Belgrade, 2004); "Normalization" (Gallery Nova, 2004); "Collective Creativity" (Kunsthalle Fridericianum, 2005); "Normalization, dedicated to Nikola Tesla" (Gallery Nova, Zagreb, 2006); "Here and Now Real, Not Yet Concrete" (Mala Galerija, Museum of Modern Art, Ljubljana, 2006); "Ground Lost" (Forum Stadtpark, Graz & Gallery Nova, Zagreb, 2007); "All Dressed Up With Nowhere to Go" (Gallery TranzitDisplay, Prag, 2007); "Vojin Bakić" (Gallery Nova & Grazer Kunstverein, 2008).

WHW published several books including Dataesthetics edited by Stephen Wright, Against Indifference, selected essays by Renata Salecl, Hieroglyphs of the Future, selected essays by Brian Holmes, Zagreb, 16/6/01, book of interviews by Hans Ulrich Obrist with Croatian artists, reader for the "What, How and for Whom" exhibition with essays by Slavoj Žižek, Richard Barbrook, Boris Buden, Fredric Jameson, Charles Esche; the collective regularly publishes Gallery Nova newspapers.